MailerLite offers free email marketing tools and automation platforms for businesses and individuals to create, send, and track email campaigns.
It allows users to design professional-looking email newsletters, manage subscriber lists, and automate email sequences.
With MailerLite, you can create visually appealing emails using a drag-and-drop editor or customize pre-designed templates.
It offers features like segmentation, A/B testing, personalization, and automation to help optimize your email marketing efforts.
The platform also provides analytics and reporting to track the performance of your email campaigns, including open rates, click-through rates, and subscriber engagement.
MailerLite aims to be user-friendly and accessible to both beginners and experienced marketers. It offers a free plan with limited features and subscriber count, making it a popular choice for small businesses and startups. Paid plans are available for higher subscriber limits and additional features.
Mailerlite Features
As a free email marketing tools, MailerLite offers a range of features such as:
1. Email Campaigns
Create and send professional-looking email campaigns using a drag-and-drop editor or customizable templates. Add images, text, buttons, and other elements to design visually appealing emails.
2. Subscriber Management
Manage your subscriber lists by adding, importing, or segmenting subscribers based on their interests or behavior. Use segmentation to send targeted emails to specific groups of subscribers.
3. Automation
Set up automated email sequences or workflows to send personalized emails based on subscriber actions, such as sign-ups, purchases, or abandoned carts.
Automations help nurture leads, onboard new subscribers, and engage with your audience.
4. Landing Pages
Build landing pages to capture leads and grow your subscriber base. MailerLite provides a drag-and-drop landing page builder with customizable templates and forms to create conversion-focused pages.
5. Pop-ups and Embedded Forms
Create pop-ups or embedded forms for your website to capture visitor email addresses. Customize the design and behavior of the forms to align with your brand and optimize conversions.
6. A/B Split Testing
Test different email subject lines, content variations, or send times to identify what resonates best with your audience. A/B split testing helps optimize your campaigns for better engagement and conversion rates.
7. Personalization
Add personalization elements to your emails, such as the recipient’s name or other custom fields, to create a more personalized and targeted experience for your subscribers.
8. Analytics and Reporting
Track the performance of your email campaigns with detailed analytics and reporting. Monitor open rates, click-through rates, subscriber growth, and other key metrics to measure the effectiveness of your email marketing efforts.
9. Integrations
MailerLite integrates with various third-party platforms, including e-commerce platforms, CRM systems, content management systems (CMS), and other marketing tools. This allows you to connect your email marketing with other parts of your business ecosystem.
MailerLite offers different pricing packages to cater to the needs of different users. Here are the main packages available
1. Free Plan
MailerLite provides a free plan that allows you to send up to 12,000 emails per month to a maximum of 1,000 subscribers.
This plan includes access to essential features such as email campaigns, automation, landing pages, pop-ups, and basic reporting.
Advantages of Free Plan
As a start-up business, saving on operating costs is crucial. Without involving any cost, you can collect up to 1,000 email prospects as an initial target in business.
In a simple calculation, if you are able to collect 1,000 email subscribers and on top of that, 10% open the email, you already have 100 prospects.
Out of these 100 prospects, 10 peoples are interested in buying your product. For me, it’s good enough for a start.
The disadvantage of the Free Plan
What if you have more than 1,000 subscribers? It is everybody’s dream to have more prospects or leads to further increase business sales.
The free plan can only accommodate up to 1,000 subscribers. For more customer opportunities, you can opt for a paid plan.
Just use the user slider to determine the target email subscribers, then you can choose between the Growing Business or Advanced paid package.
Surely the paid plan gives you more useful advantages in terms of support, users, segmentation, custom domains, and more.
For more info about the product, visit Mailerlite.com
Conclusion
Having free email marketing tools is very important especially if you have a business website. Although the start is free, it is important that the objective of obtaining customer data can be achieved.
With customer data such as name, email, and phone number, we have got leads and the next task is to contact them to offer the value of our products or services.
